Australian contemporary brand SIR. has earned international recognition for its distinct aesthetic—defined by modern wardrobe essentials and refined, minimalist silhouettes.

In partnership with SIR., Fête brought its commitment to high-quality, ethically sourced materials to life through a thoughtfully designed eyewear collection and accompanying packaging suite.

Over the course of a year-long collaboration, Fête worked closely with the SIR. team to develop the brand’s debut sunglasses collection—delivering a holistic solution from concept through to final production and launch.